Digital Asset Management (DAM)
We don't look at DAM platforms in isolation, we consider DAMs to be the driving force for content within businesses and organisations. As such, our platform expertise for DAMs extends to address people, processes and maximum effectiveness. We scale technology around organisations, not the other way round.
Features
- Content workflow process design
- Metadata and taxonomy design and configuration
- Technical platform management, configuration, operations and integrations
- Content transformation roadmap and business case development
- Training and onboarding services
- DAM librarian services
- System integrations, up and downstream
- Generative AI introduction from brief, creation, tagging, lifecycle management/ distribution
- Automation of content distribution to downstream platforms and digital channels
Benefits
- Improved content governance
- Increased reuse, and repurposing, of existing content
- Faster speed to market
- Reduced cost per asset
- Enabling content for omni-channel and personalisation availability
- Automation introduction, enabling creatives time to focus on being creative
- Improved accessibility of content through structured tagging and search
- Content democratisation across the organisation or enterprise
- Simplified search and access for teams
- Improved governance and controls over content
Pricing
£850 to £1,950 a unit a day
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 14
Service ID
9 5 7 4 7 8 6 1 6 2 7 5 3 1 1
Contact
Merkle UK One Ltd
David Spencer
Telephone: +44 (0) 330 060 1813
Email: david.spencer@merkle.com
Planning
- Planning service
- Yes
- How the planning service works
- We focus on ensuring that we find the right platform, cloud deployment and ongoing support model for organisational needs. Our primary method is through capture, shaping and prioritisation of use cases. We validate and score these against the options in the market. We can also model out Total Cost of Ownership (TCO) for platform and services. We regularly support architectural planning services, including future state blueprints which cover the entire business and marketing technology estate. We also provide vendor evaluations and RFI/RFP support.
- Planning service works with specific services
- No
Training
- Training service provided
- Yes
- How the training service works
-
We provide training on all the platforms we implement, rollout and/or manage for our clients.
Here are the following types of training:
- Core business user training on the technology / cloud platform
- Training on client specific set up, for example security groups, workflows and integrations
- Administration: Deeper technical training on configuring and managing the platform
- Developer Training: We can upskill and train engineering teams. This is usually done through blended delivery teams, where new engineers work side by side with experienced engineers. It can be done purely through courses supported by training scenarios and documentation.
Training can be delivered in classrooms, remotely, and 1-2-1. Training is supported by documentation and video material as appropriate. - Training is tied to specific services
- No
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
-
We cover scenarios ranging from a pure technical migration between systems and platforms to migrations which bring about significant feature and operational uplift.
Our steps vary on a case-by-case basis but can include the following:
- Migration assessment and detailed plan
- Technology assessment and recommendation
- Full functional and non-functional requirement capture, refinement and prioritisation
- Vendor and platform assessments
- Implementation and total cost of ownership modelling
- Platform set up, configuration, development, integration and launch
- Content audits, migration planning and migration execution (automated or semi-automated)
- User acceptance testing, System integration testing, Security testing, Performance testing
- Business process transformation and organisational redesign
- Training and communications planning and execution
- Hypercare and transition into managed service - Setup or migration service is for specific cloud services
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
-
Merkle’s testing strategy includes:
• Functional and non-functional testing
• Regression testing, smoke, sanity
• Test case management and reviews
• API and integration testing
• Device support policy
• Overall test strategy
Overall testing strategy will be defined during the Technical Discovery and agreed with client. Includes overall testing approach, quality gateways, KPIs, browser and device support policy, defect severity definitions, and non-functional testing requirements. We conduct rigorous testing before, during and after deployment to ensure quality control - varying between automated and manual testing to ensure our testing is both efficient and robust, mitigating the risk of error-prone complex or repetitive tasks. We also have a plan around testing quality gates to mitigate error.
Apart from functional testing, we provide and have vast experience with various types of non-functional testing listed below. Normally, they are integrated into the standard release cycle and conducted before production releases or regularly during the development phase, as described in the iterative development process:
• Performance testing
• Security testing
• Accessibility testing
• Visual testing
• SEO testing
All non-functional testing is based on a combination of automated and manual tools and processes to ensure the best coverage, value and risk mitigation.
Security testing
- Security services
- Yes
- Security services type
- Other
- Other security services
-
- Web platform security assessments
- Automated security scan, manual penetration testing
- Objective to identify the threats in the system and vulnerabilities
- Strong adherence to PCI guidelines and processes
- Focus on OWASP Top 10
- Execution reports along with the list of issues identified
Ongoing support
- Ongoing support service
- Yes
- Types of service supported
- Hosting or software provided by a third-party organisation
- How the support service works
-
We provide platform set up, configuration and DevOps integration.
We provide SLA-based support for software platforms and applications. This includes 24/7 support if needed.
We also provide continuous improvement services, where we work with clients to shape a backlog of ongoing improvements and deliver these within project or retained team delivery models.
Our solution consultants provide ongoing business user support and training as features evolve and new teams are onboarded.
Service scope
- Service constraints
-
Merkle consulting, implementation and operational support varies depending on scope, platform, location and contractually agreed SLAs.
Technology platform constraints vary depending on chosen platform, vendor and contract.
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Our response times are based on agreed SLAs. We can achieve response times of within 15 minutes. We can provide 24/7 coverage. Depending on requirements we can have different support models for out-of-hours support.
- User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.1 AA or EN 301 549
- Phone support
- Yes
- Phone support availability
- 24 hours, 7 days a week
- Web chat support
- Web chat
- Web chat support availability
- 24 hours, 7 days a week
- Web chat support accessibility standard
- WCAG 2.1 A
- Web chat accessibility testing
- We use 3rd party web chat systems and rely on the testing performed by the web chat platform vendors.
- Support levels
-
We provide support levels from 1st line, tier one support to tier 4.
As a partner who support vendor platforms, we support based on client requirements. For example, scale and complexity of platform set up, volumes, size of client teams and support locations.
Our support teams consist of account management, lead service support manager and trained teams of platform consultants, engineers, architects and quality assurance engineers.
Resellers
- Supplier type
- Reseller providing extra features and support
- Organisation whose services are being resold
- Our main resale partnerships are with Adobe, Celum, Aprimo, Optimizelty
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Up to Baseline Personnel Security Standard (BPSS)
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- DNV
- ISO/IEC 27001 accreditation date
- 28/04/2024
- What the ISO/IEC 27001 doesn’t cover
- There are no scope exclusions on the certificate, however the only control not on the scope is the outsourcing of development as everything is built in house.
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- Yes
- Who accredited the PCI DSS certification
- Online Enterprises, dba Online Business Systems
- PCI DSS accreditation date
- 20/11/2023
- What the PCI DSS doesn’t cover
- 2.1.1 – Not Applicable - There are no wireless environments in scope for assessment; 2.6 – Not Applicable – Dentsu is not a shared hosting provider; 3.6 – Not Applicable - Dentsu does not share keys with its customers; 4.1.1 – Not Applicable - There are no wireless technologies in scope for assessment; 6.4.6 – Not Applicable – No significant change occurred within the past 12 months; 8.1.5 - There are no vendors providing remote management services to Dentsu; 8.5.1 - Dentsu does not have remote access to its customers’ premises
- Cyber essentials
- Yes
- Cyber essentials plus
- No
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Equal opportunity
- Wellbeing
Fighting climate change
Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work. By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate. Our aim is to drive the delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.
Dentsu’s Environmental Policy requires that suppliers comply with applicable environmental legislation, identify and manage environmental impacts to achieve best in class environmental performance, and ensure staff are aware of the environmental impacts of their work activities.
We have an Environmental strategy centered around three pillars: Sustainable World, Fair and Open Society and Digital for Good. These represent areas where dentsu’s uniquely positioned to drive change, leveraging our capability in data and technology, creativity and innovation. Our strategy is fuelled by our people, and success will depend on multi-stakeholder collaboration as well as innovating our own operating model. Our Social Impact Report reflects on the progress made against our 2020 targets and goals, and also sets out the biggest opportunities for growth from good as we look at the next ten years and pivot our focus to our new 2030 strategy.
We know that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future, and therefore we have committed to becoming a Net Zero emissions business by 2030. The radical decarbonisation of our business and value chain is only the first step – by raising awareness through our powerful work, we have also committed to helping 1 billion people make better, more sustainable choices.Equal opportunity
Diversity, Equity and Inclusion (DEI) is firmly embedded in our company vision. Our global DEI principles outline our unwavering commitment to a diverse workforce that represents wider society and fostering inclusion and has been defined as a key competency for our employees in our behavioural framework. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.
Our people have created our seven DEI pillars (Gender, Ethnicity, Mental Health, Religion, Parent and Carer, Disability and LGBTQ+). Each group is made up of individuals from Merkle and each programme is sponsored by a member of the Merkle Executive Team. We are proud to have been recognised as industry leaders by the likes of Microsoft who named us the winner of Global Inclusive Marketing and Culture Partner Award in 2020.
We believe everyone has the right to feel included in their place of work, and able to be their authentic selves. We know that diversity and inclusion in the workplace – that is, diversity of thought, background and experience – is what drives creativity and innovation, which in turn lets us produce truly great work. Our goal is to make Merkle an inclusive, equitable workplace that is representative of the markets in which we operate, and where our differences are celebrated. We seek to educate and empower our colleagues and effect positive change within the wider industry – because the benefits of diversity in the workforce are too strong to ignore.Wellbeing
Mental health has never been spoken about more candidly or frequently. Taboo still surrounds the topic, however, and many people feel unable or unwilling to talk about struggles with mental health in any setting, let alone a professional one. Work is a place where you spend a huge proportion of your week, and we believe it shouldn’t be somewhere that mental wellbeing is forgotten or put away in a box to be dealt with at another time. In fact, we believe quite the opposite. We seek to make Merkle a workplace with a formal support network for those struggling with, or affected by, mental health conditions, plus provide easy access to work mental health resources whenever they’re needed. By actively encouraging our senior leadership to speak openly about how mental health issues have affected them or those they love, we have seen an uptake in use of resources like our mental health first aiders. We raise awareness and educate the Merkle community on all conditions and their potential circumstances and aim to become a leading voice for change within corporate policy.
Dentsu has committed to three key areas of focus: flexibility and time off, upskilling and empowering managers, and support for home schoolers. All employees can access an array of support tools, including counselling, mental health first aiders, mindfulness platforms (inc. Headspace), three wellness days per year and a sickness policy that includes mental health leave.
Pricing
- Price
- £850 to £1,950 a unit a day
- Discount for educational organisations
- Yes