Master Data Management Service

The Adatis EntityHub is a client deployed service for end-user management of organisational master data, including reference data and hierarchy management.
A domain agnostic solution for MDM providing bulk import/export, organisational wide hub, supporting both operational and analytical master/reference data and manual and automated data stewardship functionality.


  • Enterprise class, scalable master data management (MDM) platform
  • Consolidation of disparate data sources to create golden records
  • Secure connectivity to on-premises and cloud data sources
  • Fuzzy matching, direct matching and manual data stewardship
  • Survivorship rules engine
  • Enrichment of matching using machine learning
  • Reporting to enable refinement and testing of matching rules
  • PaaS based web application for management of golden records
  • Close-knit integration with Azure Data Platform
  • Secure by design (VNets, Private Endpoints, RBAC)


  • Enable consolidation of disparate data sources
  • Remove duplication within source datasets
  • Enable creation of single, consolidated view of reference datasets
  • Works seamlessly with other Azure BI components
  • Enable sharing of master data across other applications and services
  • Secure by design
  • Agile approach to enable fast results
  • Increased efficiency due to reduced duplication of effort


£900 to £1,900 an instance a month

  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.


G-Cloud 13

Service ID

6 3 4 6 8 5 1 4 3 7 9 2 1 5 9


Adatis Chris Uren
Telephone: 1252267777

Service scope

Service constraints
This service requires a customer Azure subscription on which the solution is to be deployed.
System requirements
Microsoft Azure subscription - customer tenancy

User support

Email or online ticketing support
Email or online ticketing
Support response times
Response Times can be up to 15 Minutes. Typically the level of service offered at the Weekend is reduced, but Response Times can be retained up to 15 minutes, at extra cost
User can manage status and priority of support tickets
Online ticketing support accessibility
None or don’t know
Phone support
Phone support availability
9 to 5 (UK time), 7 days a week
Web chat support
Onsite support
Yes, at extra cost
Support levels
Adatis has three Service Plans which provide guidance on our comprehensive catalogue of services. We tailor the service we design and deliver serving customers with a wide range of levels of technical competencies. Based around an Essential, Established and Enterprise model these ensure the service we provide also evolves with your business and platform: 1. Essential Plan – The assurance of a Managed Service that will respond on demand. (From £1,750 per month) 2. Established Plan – A proactive Managed Service with monitoring to respond first. (From £3,250 per month) 3. Enterprise Plan - A Managed Service for critical platforms with the option to scale to 24|7. (From £8,250 per month) All Service Plans include an assigned Service Delivery Manager and a SME Support Engineer. All our Service Plans are underpinned with a commitment to Continual Improvement to the service Adatis operates and ultimately the data analytics service that is delivered to your business. Each plan can be customised with several add-on services based on a flexible Call-Off Unit approach. A Call-Off Unit is equivalent to an 8-hour day. A Bundle of 6 Call-Off Units costs £4,500.
Support available to third parties

Onboarding and offboarding

Getting started
Adatis work with our clients to design and agree the appropriate configuration of the solution.

In addition, as an optional components, we will assess the skill level within your organisation to determine a service delivery roadmap whilst identifying skills gaps. Adatis can then offer onsite or online training and user documentation as deemed appropriate.
Service documentation
Documentation formats
End-of-contract data extraction
Our solution is deployed within our clients Azure tenancy and therefore at contract expiry the data will remain on this tenancy and accessible.

Should clients wish this data can be extracted from the Azure subscription.
End-of-contract process
At the end of the contract the service will gracefully cease to execute with no solution charges except on-going storage costs for accessible customer data that was available within the service prior to termination.

Using the service

Web browser interface
Using the web interface
Users can perform all setup, configuration and end-user activities via the native web interface.
Web interface accessibility standard
None or don’t know
How the web interface is accessible
Web interface accessibility testing
What users can and can't do using the API
Users can utilise the GraphQL API to
1) Access for reading and writing of data
2) Querying and filtering data using SQL like syntax
API automation tools
API documentation
API documentation formats
  • PDF
  • Other
Command line interface


Scaling available
Scaling type
  • Automatic
  • Manual
Independence of resources
Each instance is deployed within our clients' own Azure tenancy and does not reside on shared infrastructure.
Usage notifications


Infrastructure or application metrics


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
Datacentre security standards
Managed by a third party
Penetration testing frequency
Protecting data at rest
Other data at rest protection approach
Data is encrypted at rest and secure via Microsoft Azure.
Data sanitisation process
Equipment disposal approach
A third-party destruction service

Backup and recovery

Backup and recovery
What’s backed up
Backup and Recovery is managed by the Microsoft Azure Cloud
Backup controls
The exact level of backup is determined at the Azure level rather than the Adatis EntityHub.
Datacentre setup
  • Multiple datacentres with disaster recovery
  • Multiple datacentres
  • Single datacentre with multiple copies
  • Single datacentre
Scheduling backups
Users schedule backups through a web interface
Backup recovery
  • Users can recover backups themselves, for example through a web interface
  • Users contact the support team

Data-in-transit protection

Data protection between buyer and supplier networks
  • Private network or public sector network
  • IPsec or TLS VPN gateway
Data protection within supplier network
IPsec or TLS VPN gateway

Availability and resilience

Guaranteed availability
The solution is deployed on our clients' Azure infrastructure and therefore availability is dependent upon Microsoft and the specific configuration of our clients' Azure environment.
Approach to resilience
Available on request
Outage reporting
Outages of the Azure tenancy will be reported by Microsoft.

Identity and authentication

User authentication
  • 2-factor authentication
  • Identity federation with existing provider (for example Google apps)
  • Username or password
Access restrictions in management interfaces and support channels
Utilising Azure Active Directory groups Adatis are able to restrict access to configuration elements of the solution.
The client can determine whether 2 factor authentication is enabled based on their own configuration and policies.
Access restriction testing frequency
Management access authentication
  • 2-factor authentication
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
Devices users manage the service through
  • Dedicated device on a government network (for example PSN)
  • Directly from any device which may also be used for normal business (for example web browsing or viewing external email)

Audit information for users

Access to user activity audit information
No audit information available
Access to supplier activity audit information
No audit information available
How long system logs are stored for

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance approach
All services are deployed on clients' infrastructure and utilise the clients' specific configuration of Microsoft Azure to secure the solution.
Information security policies and processes
Adatis process align to ISO27001.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
All software, and source code, is versioned appropriately.
Vulnerability management type
Vulnerability management approach
As our service is deployed upon Microsoft Azure vunerability management and security of the platform is managed by Microsoft.
Protective monitoring type
Protective monitoring approach
Adatis are able to pro-actively monitor the service, its availability and functionality as part of an on-going Managed Service.

During design a service roadmap will be produced to determine responsibility of service.
Incident management type
Supplier-defined controls
Incident management approach
Adatis' Managed Service have a defined process for the initial triage, root cause analysis and fix of all issues including common ones.

As part of our Managed Services users are able to engage directly with an experienced Managed Service consultant via phone, email or web portal.

Our clients are updated with incident reports logged electronically against the incident, and accessible via our online service desk, or kept up to date via email if preferred.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Separation between users

Virtualisation technology used to keep applications and users sharing the same infrastructure apart

Energy efficiency

Energy-efficient datacentres
Description of energy efficient datacentres
All services are hosted in Microsoft Azure data centers on our clients' tenancy and subscriptions.

Social Value

Fighting climate change

Fighting climate change

Adatis have commitment to be carbon neutral by 2050. However, we actively seek to reduce the carbon emissions of Adatis already by utilising the follow key policies: • Encouragement of hybrid/remote working and remote meetings Adatis is a pure IT consultancy and as such encourage remote working as much as possible. Whilst the impact of Covid-19 has seen many organisations change their policies this has been a stablemate of Adatis. We have always encouraged remote working to reduce the need to travel, and when teams are required to meet face-face we try to schedule so all team members are available on a single day, as opposed to multiple trips to the office. • Environmentally conscious travel Travel, where required, is designed to be as environmentally friendly as possible. Public transport is the preferred method of transport but where usage of vehicles cannot be avoided car sharing is the norm. Adatis do not offer company cars to consultants to encourage the use of public transport with only the 4 Directors being eligible. All 4 Directors have fully electric vehicles, and we provide charging at our offices which are available to all staff to encourage the uptake of EV’s. • Recycling Adatis also provide recycling facilities and do not use single use cups in any of our offices and purchase some items in bulk (snacks etc.) to reduce the amount of packaging. By providing excellent employee facilities we also reduce the number of “take-away” plastic cups brought into the offices.
Tackling economic inequality

Tackling economic inequality

Adatis commit to having active policies to ensure we are a diverse organisation internally and we meet the Model Award Criteria. Currently we operate: 1) Apprenticeship scheme 2) Flexible working is offered to our staff, including the ability to work part-time, to encourage more people into employment without discriminating against those unable to work full-time 3) Training – all staff are offered and undergo training, often outside of their core role, to encourage the creation of additional skills and our staff are offered the chance to utilise those skills in moving into different internal roles 4) Mentoring and coaching – all staff are assigned a mentor, (but not management) to assist them with career growth. We publish defined objectives each member of staff have yearly appraisals. We utilise a system that allows all staff to request feedback from any other member of staff at any point during the year to help achieve those objectives. 5) We adhere to all Government policies including Minimum Wage and the Modern Slavery Act. We have also undertaken a number of specific actions to encourage Women in Technology. This includes our member of the “Women In Tech” organisation and we participated on the panel during the recent Microsoft Inspire conference. We also run a number of days in local schools, where we talk about technology, the opportunities with a particular view of encouraging young females to follow a career in technology. As a specialist organisation Adatis appreciate that there is a shortage of Big Data & Analytics skills in the public sector - all of our projects include the objective to transfer knowledge to close this gap.
Equal opportunity

Equal opportunity

Adatis are an equal opportunity employer. To assist with this we offer an inclusive working environment where participation is encouraged with many non-work activities sponsored and organised by Adatis. Our recruitment process is well defined to ensure it is open to all with defined skill-based assessments being used in technical interviews. We actively encourage promotion in our employees with fair and transparent criteria and invest in training, alongside providing consultants with space-days. We have appointed STEM ambassadors to help the wider community with a career. To ensure we do not discriminate during the recruitment and selection of new staff we focus on: • Role Profiles – Each role within Adatis has a clearly defined mission, associated set of skills and responsibilities associated with it. The existence of these role profiles ensure that we are able to objectively measure a candidates suitability for the role; • Job Adverts – We strive to ensure that our job adverts are carefully worded to ensure we do not unconscious discourage candidates from applying. We also clearly state that we are looking for people from groups that typically experience discrimination. • Candidate Interview – During the candidate interview process we do not ask questions based on any of the protected criteria outlined in the act. We set a standard set of questions for each interview to ensure that regardless of the interviewer or candidate we are able to fairly assess any candidate • Objective Scoring – Fair assessment requires objective score. Each interview is scored against a set of criteria derived specifically for the role. • Record Keeping – We keep formal records of all our interviews and the objective scoring that results. • Data Analysis – We constantly review our performance in terms of recruitment and selection to assess how well we are performing.


Our vision “To be the data analytics company most admired for its people, culture, and innovation Adatis core ideology is People First where the priority is wellbeing, connection, and fulfilment. Therefore, our values underlying construct is centred around employee’s wellbeing but specifically called out in one half of our value “build with heart and balance” where the habits we promote are to maintain a good work life balance. Time off projects is monitored to ensure that people are taking time to not only develop and grow but to reset and refresh. This is also why we monitor holidays quarterly, those who have not taken breaks are encouraged to book leave. We have a Workplace Wellbeing team whose members are from across all business areas and who are responsible for initiatives and building awareness. They organise guest speakers on wellbeing topics as well as promote and celebrate wellbeing days. This group is also an alternate contact to the People Team where individuals can raise concerns for themselves or other team members and signpost to our Mental health first aider. We are currently looking to offer Mental Health training across the group of companies. We conduct monthly pulse checks via our Employee Net Promoter Scores survey as well as an annual global engagement survey with one of the topics discussed being wellbeing and how we can improve. We have extremely low attrition rates for our industry sector and low levels of sickness absence. Through our integrated approach to wellbeing, embedded in our culture and supported by our leadership, we are proud of our track record regarding employee wellbeing. By creating a positive and engaging environment, we aim to be a great place to work.


£900 to £1,900 an instance a month
Discount for educational organisations
Free trial available
Description of free trial
All free trials will be limited by time, and may require professional services for setup and configuration.

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.